Odd Form Insertion Machine by Southern Machinery: Automate Transformer and Relay Assembly with the S7040
Automate transformer, relay, and connector insertion with Southern Machinery's S7040 Odd Form Insertion Machine. Cut manual labor costs and improve THT assembly throughput with the new-design bulk feeder for Smart EMS factory PCB assembly.
Aug 7, 2026 · Updated Aug 7, 2026 · Southern Machinery

Odd Form Insertion Machine by Southern Machinery: Automate Transformer and Relay Assembly with the S7040
Watch in Action: https://www.youtube.com/watch?v=WXd8WwARGHU
What Is This Machine Used For?
The S7040 is an Odd Form Insertion Machine designed to automate the placement of irregularly shaped through-hole (THT) components onto PCB boards. While standard radial and axial insertion machines handle uniform leaded components, odd-form machines tackle the components that don't fit standard form factors — transformers, relays, connectors, switches, sockets, large capacitors, coils, and other non-standard parts that traditionally require manual hand insertion.
Southern Machinery's S7040 brings a newly designed bulk feeding system to the odd-form category, enabling Smart EMS factories to move these labor-intensive operations from manual workstations to a fully automated insertion cell. The machine handles diverse component geometries and feed formats — from bulk vibratory bowls to tray-stacked components to tube/stick feeders — consolidating what would otherwise require multiple manual operators into a single automated workstation.
Typical Application Scenarios
Power Supply Manufacturing
Power supply PCBs are dense with odd-form components — large electrolytic capacitors, transformers, relays, and terminal blocks. The S7040 automates insertion of these non-standard parts with consistent placement accuracy, reducing dependency on skilled manual operators who are increasingly difficult to recruit and retain. For manufacturers producing vehicle power supplies, energy-saving power supplies, and industrial ballasts, odd-form automation directly addresses the highest-labor-cost segment of their THT assembly line.
Automotive Electronics
Vehicle electronics — from car audio amplifiers to ECU modules and vehicle power supply units — require high-reliability insertion of relays, large connectors, and shielded transformers. Manual insertion inconsistency creates quality risks in automotive-grade assemblies where field failures carry warranty and safety implications. The S7040 delivers repeatable insertion force and position, meeting the process control expectations of automotive Tier 1 and Tier 2 suppliers.
Industrial Control and Instrumentation
Industrial control panels, instrumentation boards, and metering equipment feature a mix of power relays, large pin headers, and terminal connectors that are awkward to place by hand. The S7040's multi-feeder configuration allows one machine to handle diverse component types, reducing the footprint and operator headcount required for small-to-medium batch THT assembly common in industrial electronics manufacturing.
Home Appliance Electronics
Air conditioner control boards, microwave oven PCBs, induction cooker modules, and electric kettle controllers all contain relays, transformers, and large connectors. High-volume appliance manufacturing demands consistent insertion speed to keep pace with downstream wave soldering — manual insertion creates a bottleneck that the S7040 eliminates, enabling line-balanced throughput.
How It Integrates Into a Complete PCB Assembly Line
In a typical SMT + THT mixed-technology PCB assembly line, the workflow looks like this:
- SMT Line — Solder paste printing → Pick and Place → Reflow Oven → AOI inspection
- THT Line — Radial insertion (S-3010B) and/or axial insertion (S4000) for standard leaded components
- Odd Form Insertion — The S7040 sits after standard auto-insertion machines, handling all non-standard components before the board enters wave soldering
- Wave Soldering — S-WS450 or S-WS350B Lead-Free Dual Wave Soldering Machine completes all THT solder joints in a single pass
- Post-Solder Inspection & Depaneling — AOI, manual inspection, and PCB separation
The S7040 integrates with PCB loading/unloading systems (such as the SLD250 Magazine Loader) for inline operation, and its multi-feeder architecture (supporting bulk, tray, stick, and tube formats) means one machine can replace 3-5 manual insertion workstations. For EMS providers running mixed-model production, the S7040's programmability allows quick changeover between product variants — critical for high-mix, low-to-medium volume environments.
Key Selection Parameters
When evaluating an odd form insertion machine for your PCB assembly line, assess these buyer parameters:
- Component Compatibility — Verify the insertion head can handle your specific component geometries (body size, lead pitch, lead diameter, insertion direction). Odd-form components vary widely — confirm your full BOM is within the machine's capability envelope before procurement
- Feeding System Flexibility — Bulk feeders (vibratory bowls) suit loose components; tray feeders handle matrix-packed connectors and relays; tube/stick feeders accommodate ICs and pin headers. The S7040's new-design bulk feeder addresses a common pain point — reliable singulation of odd-shaped bulk components
- Insertion Force Control — Over-insertion damages boards; under-insertion causes solder defects. Confirm the machine provides adjustable, monitored insertion force
- PCB Size Range — Verify minimum and maximum board dimensions match your product portfolio. Include carrier/pallet dimensions if your boards are fixtured during transport
- Changeover Time — For high-mix production, ask about program changeover procedures and typical duration. Quick-change tooling and software-driven recipe management minimize downtime between product runs
- Inline vs. Offline Configuration — Decide whether the machine will be conveyor-linked into an existing THT line or operated as a standalone cell with manual board loading. Both configurations should be available
- Vision Alignment — Confirm whether the machine includes component vision alignment (bottom vision for lead registration) and PCB fiducial recognition for placement accuracy
- MES / Traceability Ready — For Smart Factory environments, confirm the machine supports data export, barcode scanning, and integration with Manufacturing Execution Systems (MES)
ROI, Quality & Throughput Considerations
Odd-form component insertion is typically the highest-labor-cost station in a THT assembly line. Manual operators inserting transformers and relays average 3-6 components per minute with quality dependent on operator fatigue, training, and shift patterns. An automated odd-form inserter can sustain 2-4x that throughput with consistent placement quality regardless of shift or operator.
The primary ROI drivers for S7040 adoption are:
- Direct labor reduction — one S7040 can replace 3-5 manual insertion operators per shift, with full ROI typically achieved within 12-18 months in moderate-to-high volume production
- Quality consistency — automated insertion force control and vision alignment eliminate the leading causes of THT rework: misaligned leads, incomplete insertion, and damaged component bodies
- Throughput stability — automated insertion maintains consistent cycle times regardless of shift schedules, operator experience, or production ramp-ups
- Floor space consolidation — replacing multiple manual workstations with a single automated cell frees up production floor space for additional lines or value-added operations
For EMS providers and OEMs running 2+ shifts with odd-form component content on their boards, the S7040 typically delivers a compelling payback. The new-design bulk feeder in particular addresses a long-standing pain point — reliable feeding of irregularly shaped components that don't flow well in conventional vibratory bowl systems.
FAQ
Q: What types of components can the S7040 insert?
A: The S7040 Odd Form Insertion Machine handles transformers, relays, connectors, switches, sockets, large capacitors, coils, terminal blocks, and other irregularly shaped THT components. It supports multiple feed formats — bulk (vibratory bowl), tray, stick/tube, and tape — covering the full range of odd-form component packaging used in PCB assembly.
Q: How does the S7040 differ from a standard radial or axial insertion machine?
A: Standard radial inserters (like Southern Machinery's S-3010B) and axial inserters (like the S4000) handle components with uniform lead configurations in taped packaging. The S7040 is purpose-built for non-standard components with irregular body shapes, varied lead configurations, and diverse packaging formats — the parts that historically required hand insertion.
Q: Can the S7040 handle multiple component types in a single program?
A: Yes. The S7040's multi-feeder architecture accepts up to 9+ feeder stations (depending on configuration), enabling a single machine to insert relays, transformers, connectors, and other odd-form components in one pass — no operator intervention between component types.
Q: What is the typical changeover time between product models?
A: Changeover time depends on the number of feeder changes and the complexity of the new board program. Southern Machinery designs the S7040 for quick-change tooling and intuitive software-driven recipe management — consult our engineering team with your specific product mix for an estimated changeover duration.
Q: Is the S7040 suitable for high-mix, low-volume (HMLV) production?
A: Yes. Odd-form insertion automation is particularly valuable in HMLV environments where manual insertion costs are highest per board. The S7040's programmable recipes and quick-change feeder design support frequent product changeovers without sacrificing the quality consistency benefits of automation.
Q: What after-sales support does Southern Machinery provide?
A: Southern Machinery provides comprehensive global support including on-site installation and training, remote technical support, spare parts supply, preventive maintenance programs, and equipment retrofit/upgrade services. Our engineering team is based in Shenzhen, China and supports customers across 237+ global manufacturing sites.
Contact Southern Machinery
Ready to evaluate whether odd-form insertion automation fits your PCB assembly line? Let's start with a few questions:
- What is your current first-pass yield on manually inserted odd-form components?
- How many operators are dedicated to hand insertion across your shifts — and what does that labor cost look like annually?
We'll help you build the business case.
Southern Machinery — SMT & THT PCB Assembly Automation Since 2011
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Full-line PCB assembly solutions: SMT Pick and Place, THT Auto Insertion, Wave Soldering, Reflow Oven, Board Handling, AOI/SPI Inspection — engineered in Shenzhen, deployed in 237+ factories worldwide.
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